Trusted by leading tech companies
Core Expertise
Functional leadership across the product lifecycle.
Revenue Strategy
Pricing, packaging, and commercial validation. Contributed to a US$2M annual revenue pipeline at Fortude.
AI Product Leadership
Product discovery, use-case definition, and workflow integration.
Data & Retention
17% retention improvement and 30% revenue growth at Sling Mobility via closed-loop decision making.
GTM & CRO
Scaled Chonk Cookies to 5M LKR revenue. 80% checkout conversion rate via user experimentation.
Impact & Value Creation
Projects ranked by business impact and value delivered
#1
Software Development
Building and Monetizing a Sports Analytics Platform From Zero to Paid Adoption
FieldR
0 → 1Product Launch
75%Paid Conversion
View Case Study
#2
Marketing
Driving SaaS Revenue Growth Through Pricing & GTM Optimisation
Fortude
$180KNew Revenue
1,800%ROAS
View Case Study
#3
Software Development
Improving Retention Through a Real-Time Data Feedback Loop
Sling Mobility
17% UpRetention
30% UpRevenue
View Case Study
#4
Marketing
Chonk Cookies — Launching a D2C Brand from Zero-to-One
Chonk Cookies
SAR 30KARR
100% DigitalChannel
View Case Study
Featured Projects
High-impact outcomes driven by product strategy.
SaaS Monetization
$2M SaaS Revenue Pipeline Strategy
1,800% ROAS
Return on Ad Spend
$180K New Revenue
Direct Revenue
Outcome: Scaled a net-new business pipeline for Infor M3 ERP solutions by leveraging content-driven conversion funnels.
Product Analytics & Retention
Data-Driven Retention Loop for Mobility
+17% Retention
User Retention
+30% Revenue
Revenue Growth
Outcome: Engineered a closed-loop feedback system that reduced churn and increased customer lifetime value.
Founder-Led Growth
0-1 Product Scale & Acquisition Strategy
80% Conversion
Checkout Conversion
5M LKR Revenue
Annual Revenue
Outcome: Built and scaled a logistics product from scratch to profitability with minimal seed capital.
Social Commerce
D2C Brand Launch with Zero Ad Budget
SAR 30K ARR
Annual Revenue
High Retention
Repeat Customers
Outcome: Built a premium dessert brand using only social commerce and data-driven optimization.
Ready to scale products in the GCC?
Based in Riyadh, Saudi Arabia (Iqama Transferable)