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Head of Product

FieldR

October 2023 – October 2024Colombo · RemoteVisit Website

About This Role

As Head of Product at FieldR, I owned product vision, roadmap, monetization strategy, pricing, and GTM execution end-to-end for Sri Lanka's first cricket data analytics SaaS platform, managing a team of 12 across development, marketing, and operations.

Key Outcomes:

• Achieved 75% free-to-paid conversion by ruthlessly prioritizing features that coaches actually asked for in discovery sessions

• Secured SAR 20K in seed funding from a state entity by demonstrating product-market fit

• Designed and shipped a peer-to-peer split-payment feature, owning the end-to-end payment gateway integration and reconciliation logic

• Identified 30+ performance data points by directly addressing the pain points of coaches and analysts, enabling role-based analytics

Skills & Expertise

Product LeadershipProduct StrategyGo-to-Market StrategyProduct-Led GrowthMonetization StrategyFounder Mindset