8 projects that shaped how I work.
Driving SaaS Revenue Growth Through Pricing & GTM Optimization
Optimize monetization and value articulation for Enterprise B2B SaaS.
Impact
About Fortude
Fortude operates in a competitive B2B SaaS analytics market. The core challenge was not demand generation, but inefficient monetization and unclear value articulation, leading to stalled deals and underperforming acquisition spend despite long sales cycles. Products include the AI assistant Charlie and testing tool Fortest.io.
Challenge
No immediate capacity for major feature development. Existing pricing was tightly coupled to legacy contracts. Sales needed near-term revenue impact. Required optimizing existing assets rather than building net-new capabilities.
Key outcomes
Generated SAR 750K in net-new revenue. Achieved 1,800% ROAS on targeted campaigns. Built a SAR 7.5M projected annual revenue pipeline. Improved alignment across product, sales, and marketing.
Read Fortude as a standalone page →Improving Retention Through a Real-Time Data Feedback Loop
The business needed to move from reactive issue resolution to proactive value delivery.
Impact
About Sling Mobility
Sling Mobility operated a B2B mobility platform where customer churn was being driven by unexpected downtime and delayed issue detection. While the platform collected large volumes of operational data, it was not being translated into timely, actionable insights, resulting in customer frustration and preventable revenue loss.
Challenge
Legacy data architecture with limited real-time capabilities. Operational teams already stretched with reactive workloads. Need to demonstrate impact quickly to justify further investment. This required incremental but high-leverage product decisions, rather than a full platform rebuild.
Key outcomes
Achieved a 17% improvement in retention. Drove a 30% increase in revenue through reduced churn and higher account longevity. Shifted the organisation from reactive issue handling to proactive customer value delivery.
Read Sling Mobility as a standalone page →Building and Monetizing a Sports Analytics Platform From Zero to Paid Adoption
FieldR was created to serve athletes and sports communities that lacked accessible, actionable performance insights.
Impact
About FieldR
The challenge was twofold: Validate whether users would consistently use analytics tools and prove whether they would pay for them. This required tight feedback loops and disciplined scope control.
Challenge
Limited resources and no margin for overbuilding. Early users had varied expectations and skill levels. Needed to monetize without alienating the community. Every decision had to balance value delivery and sustainability.
Key outcomes
Achieved 75% conversion from free to paid users. Built a loyal early user base. Validated both product-market fit and monetization viability.
Read FieldR as a standalone page →Chonk Cookies — Launching a D2C Brand from Zero-to-One
Validate whether a zero-budget D2C brand could compete on social commerce alone — and prove that premium positioning could convert casual browsers into repeat customers.
Impact
About Chonk Cookies
I wanted to build a premium Direct-to-Consumer (D2C) brand using only social commerce and data-driven optimization. The challenge was to create market demand and build a loyal customer base without any traditional advertising spend.
Challenge
Zero traditional advertising budget. Reliance on organic reach and social commerce. Need to compete with established dessert brands. Required high visual appeal to drive Instagram-first sales.
Key outcomes
Selected as a **Top 28 finalist** at Lanka Angel Network's Venture Engine pitch competition — externally validating the business model against 300+ startups. Built a loyal community with a strong repeat-customer rate through direct community engagement and consistent content. Successfully transitioned digital interest into physical sales at high-traffic pop-up stalls across Colombo. Achieved SAR 60K in revenue within the first year — entirely through social commerce, pop-up events, and word-of-mouth, with zero traditional advertising spend.
Read Chonk Cookies as a standalone page →Building Sri Lanka's First EV Battery Swapping Ecosystem
Design and build the infrastructure, software, and hardware for Sri Lanka's first EV battery swapping network.
Impact
About Sling Mobility
When Sling Mobility set out to create a last-mile EV delivery network in Sri Lanka, there was no battery swapping infrastructure in the country. Riders would run out of charge mid-route, battery degradation was rapid, and there was no data-driven visibility into vehicle or battery health. The product challenge was to design an end-to-end hardware-software ecosystem — cabinets, apps, sensors, and a command centre — entirely from scratch.
Challenge
No existing reference architecture — battery swapping at this scale had never been attempted in Sri Lanka. Severe terrain variability across the island required custom battery and motor configurations. Limited engineering budget demanded that every hardware investment be validated with data before scaling. Rider behaviour was unpredictable, making software design for real-world conditions especially difficult.
Key outcomes
Extended battery range from 60KM to 100KM per charge through command-centre optimization of charging cycles. Doubled battery lifetime from 2 to 4 years, dramatically reducing hardware replacement costs. Grew daily ride counts from 25 to 62 per rider per day. Reduced roadside assistance requests by 75%. Launched 3 battery swapping stations with a revenue-share model that grew network revenue by 30%. The battery token programme funded 100 new-generation batteries through community investment.
Read Sling Mobility as a standalone page →From Accurate to Adopted: Turning Charlie AI into a Product People Trust
Solve the adoption failure of an AI Answer Assistant by shifting the product strategy from technical accuracy to user-perceived trustworthiness.
Impact
About Fortude
Fortude's Charlie AI Answer Assistant was designed to help Infor M3 ERP users query complex data through natural language. The product was technically functional, but early adoption was stagnant. Users were not abandoning it because it lacked features — they were abandoning it because they didn't trust its responses. When an AI assistant confidently delivers a wrong answer in an enterprise context, it doesn't get a second chance.
Challenge
No ability to retrain the underlying model — the pivot had to be achievable through product-layer changes, not ML infrastructure work. Enterprise customers have zero tolerance for hallucinations, meaning even a small error rate was catastrophic for trust. We had limited early adopters for testing, requiring every iteration to be deliberate and well-measured.
Key outcomes
Achieved a 75% increase in usage among early adopters following the strategy pivot and agent deployment. Signed up Toyota Sri Lanka to evaluate the standalone Insight Assistant for automating their manual service job tracking processes. Created a clear pathway to extend Charlie's architecture into new verticals beyond Infor M3, establishing a platform strategy rather than a single-product roadmap.
Read Fortude as a standalone page →From Creative Studio to Revenue Engine: 23 Game Launches & a FinTech MVP
Transform delivery visibility and revenue capture across a multi-vertical creative studio simultaneously managing game publishing and a FinTech product launch.
Impact
About Motion Miracles
Motion Miracles operated across animation, game development, and digital services. When I joined as Project Manager, the studio had strong creative output but weak delivery governance — projects slipped, resource allocation was opaque, and there was no unified view of financial performance across teams. At the same time, the organization was being asked to consult on the launch of a BNPL FinTech product, an entirely new domain requiring user research, KYC process design, and structured project management.
Challenge
Highly varied workstreams — animation, game development, and services teams operate on fundamentally different timelines and success metrics. The FinTech consultation was a new domain with no internal precedent. Resource contention between the studio's own projects and the external consultation required careful prioritization. The entire tenure lasted 5 months, demanding rapid impact.
Key outcomes
Launched 23 hyper-casual games through multiple publishers, generating SAR 200K in new revenue within the tenure period. Delivered the FinTech BNPL MVP with a structured KYC process informed by user research. Established the organization's first unified financial tracking and KPI dashboard, giving the board clear visibility into performance across all departments for the first time.
Read Motion Miracles as a standalone page →From a University Project to Sri Lanka's First Cricket Analytics Platform
Validate, launch, and expand Sri Lanka's first cricket analytics platform — starting from a university research project with no budget, no team, and no existing market.
Impact
About FieldR
FieldR began as a final year research project exploring cricket performance data. When several cricket coaches from clubs registered under Sri Lanka Cricket reviewed the project, they provided Letters of Intent committing to use the application and urged commercialization. In 2021, the project secured SAR 20K in pre-seed funding. The challenge then became: how do you build a product business in a market that has never used data analytics before, with a small team, limited budget, and no clear GTM playbook?
Challenge
Zero precedent — no cricket analytics product existed in Sri Lanka, meaning there was no market education to build on and no comparable pricing to reference. Coaches and scorers were non-technical users, so UX had to be exceptionally intuitive. Budget constraints meant every GTM experiment had to be low-cost and high-feedback. The risk of over-building was real — adding features before validating usage patterns would have killed the product.
Key outcomes
Grew FieldR from a university project to Sri Lanka's first cricket analytics SaaS platform. Achieved 75% free-to-paid conversion among active users. Expanded internationally to Australia within two years of launch. Established two distinct revenue streams (analytics subscriptions and digital scoresheet). Secured SAR 20K pre-seed funding based on traction and coach adoption.
Read FieldR as a standalone page →