From Creative Studio to Revenue Engine: 23 Game Launches & a FinTech MVP

Transform delivery visibility and revenue capture across a multi-vertical creative studio simultaneously managing game publishing and a FinTech product launch.

Motion Miracles operated across animation, game development, and digital services. When I joined as Project Manager, the studio had strong creative output but weak delivery governance — projects slipped, resource allocation was opaque, and there was no unified view of financial performance across teams. At the same time, the organization was being asked to consult on the launch of a BNPL FinTech product, an entirely new domain requiring user research, KYC process design, and structured project management.

I started as Project Manager but quickly took on the Operations Manager responsibilities for the entire organization. I owned resource planning, financial tracking, KPI design for creative teams, and managed cross-team delivery. Simultaneously, I led the project management for the FinTech product consultation — including the KYC process design and user research oversight.

Highly varied workstreams — animation, game development, and services teams operate on fundamentally different timelines and success metrics. The FinTech consultation was a new domain with no internal precedent. Resource contention between the studio's own projects and the external consultation required careful prioritization. The entire tenure lasted 5 months, demanding rapid impact.

A quick audit of delivery processes revealed that games were being completed but not strategically published — they were shipped to whichever publisher was available, rather than matched to publishers with the best fit for each game's genre and audience. Revenue leakage was significant. For the FinTech product, user research revealed that the target demographic had significant trust concerns about BNPL products, making KYC UX design critical to conversion.

Built a financial tracking tool to give leadership real-time visibility into revenue, cost allocation, and project margins across all three departments. Implemented KPI frameworks tailored to each creative team — avoiding the mistake of applying the same metrics to animation, game dev, and services. For the FinTech product, structured a KYC process that balanced regulatory compliance with minimal user friction, informed by direct user research.

Managed the publisher selection and submission pipeline for 23 hyper-casual games, matching each title to the most appropriate publisher based on genre, audience, and commercial terms. Built out delivery dashboards that gave leadership a clear view of project risks, timelines, and resource utilization. For the FinTech product: created the full project plan, tracked milestones, designed the KYC process flow, and coordinated the user research sessions to validate feature decisions.

Launched 23 hyper-casual games through multiple publishers, generating SAR 200K in new revenue within the tenure period. Delivered the FinTech BNPL MVP with a structured KYC process informed by user research. Established the organization's first unified financial tracking and KPI dashboard, giving the board clear visibility into performance across all departments for the first time.